Deluxe Moda: The “Democratization” of Luxury
Designer handbags have undoubtedly moved out of the realm of the elite, and into the hands of mainstream culture. However, high prices still ensure that not everyone can carry the latest Prada bag. Deluxe Moda wants to take part in what designer bag retailer Reema Al Khomeiri refers to as “the democratization of luxury.”
By offering authentic designer merchandise to the average consumer, Deluxe Moda is presenting middle-class women with not only fashion opportunities, but investment opportunities as well. Designer products carry lasting value due to the names associated with them, not to mention the social capital that comes with being able to show off high-end accessories.
Deluxe Moda: A Brief History of the Handbag
The modern tradition of fashionable handbags has not always been with us. We imagine it goes back to ancient Egypt, where people carried portable bags around their waists. In the 17th century, women wore special pockets inside their clothes for essentials. During the 19th century, these pockets became silk and velvet purses called “reticules” with wrist straps. The modern handbag is considered an invention of HJ Cave in 1841 when he designed a tote for the wife of client Samuel Parkinson.
Deluxe Moda: The Handbag as a Collectable
According to The National, women now see handbags as collectables, products with lasting value to invest in. High-end designers offer bags named after famous and glamorous women. A woman looking to collect can connect to powerful women in fashion such as:
- Grace Kelly
- Jessica Stam
- Jane Birkin
and many other women known for beauty and style.
Jane Birkin has a particularly colorful story. The Birkin was created specifically for Jane decades ago. Jean-Louis Dumas, executive of Hermès, designed the bag according to Jane’s specifications after she complained of not having an adequate travel bag. The bag is now an icon in the industry with a huge celebrity following. It has been rumored that Victoria Beckham owns several Birkin bags, one in every available color.
Deluxe Moda: A Personal Style Statement
Retailers like Al Knomeiri contend that a handbag is a reflection of your personality. Deluxe Moda wants you to find the bag that helps you make your statement. We know that a good handbag is as much about functionality as it is about glamour. That is why there is such a huge variety of shapes and sizes are available.
Whether you are a Stam, a Birkin, a Kelly, or something else altogether, Deluxe Moda has the bag for you.
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